Mridul Chandra, Director Strategy & Planning, Channel PR Consultancy has more than 12 years of experience in Communications, Public Relations, Activation and Promotions. Mridul is not only the founder and promoter of Channel PR but is amongst the planners behind innovative and strategic approach carved for its clients at Channel PR.
He has extensively worked with clients in Public Affairs and media advocacy with RUTF in India, Govt. of Rajasthan during the previous tenure of Chief Minister Vasundhara Raje and planning for Eurofighter Typhoon Fighter Planes (EADS) in the multibillion defense deal. He has worked in varied sectors of the industry with Delphi Automotives, Rolex Awards for Social Enterprise, Timex watches. Six Senses Resorts and Spas, The Leela Palace Udaipur, Delphi Automotives, Nokia, Xerox, National School Of Drama, Dominos Pizza, Appu Ghar, Britannica Encyclopedia, Alcatel, Greenpeace International, British Medical journal, Duke university Fuqua School of Business, Confederation Of Indian Industry, Afro- India chambers of Commerce, UAE India Business Council to name a few.
He was instrumental in CPRC sketching the strategy to advocate use of RUTF across India, CMAM programmes and to brand Indian manufacturer NuFlower foods which resulted in getting green signal for RUTF by the PMO despite negative sentiments initially in the government and the media. He also helped Domino’s Pizza India Pvt Ltd. launch of Sicilian Wheat Treat Pizza and Pizza Mania and repositioning of Domino’s from ‘Hungry Kya’ to ‘Khushiyon Ki Home Delivery’. He enabled Domino’s store launches in Tier II cities in Domino’s expansion PAN India, Timex launch of Conversation starters Collection with Brett Lee and Mandira Bedi (Celebrity tie ups)., Rolex Awards for Enterprise with Romulus Whitaker- the snake man of India and Moji Riba work on cultural preservation Arunachal Pradesh, Duke University (Fuqua School of Business) – World’s first legitimate Cross Continent Globally distributed Business program across Shangai (China), New Delhi (India), Johannesburg (South Africa), Dubai (UAE), UK, USA and St. Petersburg (Russia), Impact Senior Living Estate (ISLE), premium living (activity based, medically enhanced and safety proof) senior citizen living from Impact Group promoted by Mr. Harpal Singh; Deputy Chairman, CII Northern region, and Chairman (Non- Executive) Ranbaxy Group and Mr. Deepak Nirula, Ex- Chairman and founder, Nirula’s family restaurant with stakes of Mr. Malvinder Mohan Singh, MD Ranbaxy Pharmaceuticals and Shivinder Mohan Singh, MD, Fortis Healthcare, Six Senses resorts and Spas; International chain of spas and restaurant across China, Mauritius, Turkey, Oman, Malaysia, Vietnam, Spain etc., Suncity Projects, A real estate major, Jumbo Electronics, Electronic Retail outlets, from the lineage of Jumbo group (Manu Chabbaria) in Middle East, Hero Electric, into E- Bikes placing itself as cost effective, safe and environment friendly means of transportation. Wonder wall; India’s first fine art online photo gallery and Mr. Ajay Rajgarhia; photographer and curator working with leading photographers.
Instrumental in many works with RIICO- Rajasthan Industrial Development Corporation- ‘Ground Breaking Ceremony’ of Mitsui Chemicals Pvt. ltd. in Japanese Park, Neemrana Industrial Park, Rajasthan for RIICO with Mr. Kuldeep Ranka, IAS, MD, RIICO, and MD Mitsui Chemicals and MD Honda-SIEL. Media Launch of Silicon City in Bhiwadi, Rajasthan, handled ‘Resurgent Rajasthan Partnership Summit’: a Government of Rajasthan initiative to promote public-private investments. Highlights- ICICI to make Jaipur the new IT hub for North India, Resurgent Rajasthan recording a record investment figure of Rs. 1, 62,777 crores, IT policy, Vedanta group, Bharat group of Hotels & Fortis investments, Mahindra group’s SEZ, Silicon City, an IT SEZ at Bhiwadi. GSTBF (Global stone technology bureau forum), a CDOS (Center for development of Stones), a RIICO body with Hafeez Contractor, Smt. Vasundhara Raje, Government of Rajasthan, Mr. Narpat Singh Rajvi, Minister of Industries, Government of Rajasthan and Mr. Laxmi Narayan Dave, Minister of Mines and Forests, Government of Rajasthan. Coordinated for the Press Conference of Smt. Vasundhara Raje, Hon’ble CM, Rajasthan after her meeting with Montek Singh Ahluwalia, Head, Planning Commission of India, on announcements on Annual Plan for Rajasthan, Election campaign research and planning for Rajasthan Govt. by travelling to all major cities and districts of Rajasthan figuring out the needs of the people and expectations from the government, Mapping of agenda and issues were vital part of the campaign, Organized 8 interactive sessions between Delphi and Senior Auto trade Magazines media, devised Communication Strategy for Delphi Automotives during Auto Expo, Worked for NSD, 50 years celebration, Rangmahotsav and facilitated media, During the visit of French PM, coordinated Press Conference for Lavasa and Oxford at The Oberoi, New Delhi, Worked launching handsets of E series, crisis communication during battery bursts for Nokia, Launch of new state of at infrastructure for Headstrong Financial Consultancy in ITES and Xerox divisions planning launches of printers and documents management softwares. Working closely with business media and IT/ ITes trade media was integral part of the work.
He feels being born to a homeland security officer has helped him immensely in his career. Not only did he understand virtues like discipline, dedication to work and sincerity but he also got to understand India through its length and breadth as he kept moving to different places with his father’s transfers.