Prasoon Kumar Ghosh
Prasoon the Director – Digital PR is a unique fusion of a Software Engineer and a Communications Consultant. His understanding of technology platforms helps us bring to life next generation consumer experiences and connect brands with their audiences in a way they like, when they like it.
Prasoon has worked extensively for some of the country’s top-notch communication consultancies and media outlets such as Corporate Voice Weber Shandwick, Lexicon PR, Bates India, Comma Consulting, Pioneer Media, Hindustan, and Zietgeist Asia Magazine during his career spanning across India for over 12 years.
He has been instrumental in adding the digital edge to the communication portfolio of Channel PR since its inception in making it among the very first agencies in the country to offer these services. Apart from being a technocrat at heart, Prasoon has extensively worked in executing successful integrated campaigns for CPRC social sector clients such as Greenpeace International and Child Survival India as he has strong grasp of socially relevant issues and all data remains on his fingertips.
As a professional specializing in technological aspect of communication, he has helped brands develop their digital footprints, web and mobile assets, online reputation management, digital marketing strategies, search engine optimization and marketing. He has worked with a wide array of clients across sectors with varied requirements to understand their needs and align them with the pulse of their target audiences. NDTV: News channels. Launching NDTV Good Times, NDTV Imagine, NDTV profit etc, Arvin Meritor, Alstom, RIICO, HCC LAVASA, International embassies of Egypt, France, Australia Singapore, in India, Tourism authorities of Egypt, Australia and France, Copper Authority of India, Adobe, Aspect software, Zimmer India, Greenpeace International, Child Survival India, Alcatel mobiles to name a few.