An experience in all sectors of advertising – ATL, Integrated Marketing and Digital has made Rahul Chandra, a unique resource that any agency would love to possess. He has won some of the most prestigious awards in advertising during his tenure at Digitas and Bates. With 15+ years of experience, Rahul has worked for some of the biggest brands in the country, in almost every sector.
As the strategic head of Channel Digital the techno-creative arm of Channel PR he is responsible for end to end communication & strategy development. He has devised strategies for effective brand presence through category benchmarking, consumer understanding, and brand positioning strategy.
On the social and digital front he has devised digital strategies and generated creative ideas based on the strategy to execute successful digital and social media campaigns
for social sector clients such as India Shelter and Child Survival India to reach new clients and establish a credible communication with them.
He has been instrumental in launching Papa Buns, a new chain of restaurants in Delhi and launched Gama Doodh in Muzaffarpur, Bihar by providing complete branding, communication and marketing. In his capacity as the creative strategy director he has devised and executed various activities and promotions including the creative elements, themes and set-ups for events including branding, logo creation, and other event and promotion collaterals and POS.
He has also worked in prestigious audio/visual campaigns such as TVCs, AVs and animation videos for various government projects such as Income Tax Department (Income Declaration Scheme & Pradhanmantri Jan Dhan Yojna. As the team lead of Channel Digital he has successfully overseen clients like India Shelter, Papa Buns, Gama Doodh, BAFEL English, ThreadSol, Indore Public School, El Savier, Xolo Mobiles, Fruitshoot, Automate, Venuesnmore, Nordic Bazar, Child Survival India, Nedou’s Gulmarg, Hair Extensions India, Bharat City.
Before assuming business and strategic responsibilities of Channel Digital, Rahul has given direction to the creative departments of various leading digital and BTL agencies as Creative Director such as World Wide Open (part of Zapak India), Interactive Avenues, Bates Sercon and Solutions Integrated Marketing Services.
Over the years he has andled communication and creative assignments for the following leading brands in following sectors:
Technology: Hewlett Packard, Microsoft, Trend Micro, Cisco, Adobe, Autodesk, Intel Consumer Electronics: LG, Philips, Dell, EMC, Brocade, Adobe, VMware, Oracle, Autodesk, txtWeb, Nokia
Banking and Finance: HSBC Bank, Canara HSBC Oriental Bank of Commerce Life Insurance
Consumer Products: HUL, HPCL, Tetra Pak, Nandini Goodlife Milk, Tata Chemicals Ltd., (Tata Salt & Tata Khet-Se), Nature Valley, GPI, Nerolac, Pedigree, Reebok, adidas, Gillette, Dabur Real etc.
Retail Identity: LG, HUL
F&B: Castrol, Carlsberg (Tuborg, Palone, Carlsberg)
His career has been star studded with many a award winning campaigns such as: PMA, Asia for Moni Di campaign (Tata Salt) ‘silver dragon at PMAA 2010’ for ‘hp original beats’ in ‘best use of direct marketing and CRM in a promotion campaign’ category, ‘bronze award at MAA GLOBES 2010’ for ‘hp original beats’ in ‘best use of direct marketing and CRM in a promotion campaign’ category, Promotion and Marketing Awards Of Asia (PMAA) ‘Bronze’, for Castrol Power 1 campaign, ‘Gold at Big Bang Awards, Ad Club Bangalore (Castrol Power 1, Online campaign) and ‘Bronze at Big Bang Awards, Ad Club Bangalore (Colgate, Out of home campaign).
In his free time, Rahul loves theatre and is one of the founder members of The Actor factor Theatre Society, a well-known theatre group in Delhi. He also loves writing poems and songs in Hindi.