The Director of Operations for Channel PR has been a core Implementation and Operations person in her successful career as a PR person. A Media Relations expert, she has not only handled big names in Indian industry but also some very illustrious brands internationally like YALE University (US), London Metropolitan University, Diva Cachaca (Brazilian beverage), Greenpeace Foundation (International NGO for Climate Change).
As the operational leader in Channel PR she has been instrumental in successful implementation of the strategy to garner media advocacy for the use of RUTF across India, CMAM programmes and to brand Indian manufacturer NuFlower foods despite negative media sentiments initially. This is yet another example of her success in executing crucial PR campaigns in CPRC for clients such as Climate Summit Copenhagen 2009 by Greenpeace International and host of other leading NGOS worldwide, Alcatel mobiles, Zimmer India, Angelique International, BMJ Awards South Asia, Appu Ghar, Philanthrope, HDFC PMS-BCC Infrastructures, Nat Geo, Encyclopaedia Britannica, Airtel, Rajeev Gandhi Cancer Institute, Pacific Infra, Phoenix United malls, Great India Place, and Worlds of Wonder to name a few.
Working with such vivid clients across sectors has enabled her to effectively build strong understanding and relations with the Indian and international media. Before joining the prestigious Indian Institute of Mass Communications (IIMC), she also did Bachelor of Journalism and Mass Communication.