Who We Are

Channel Public Relations Consultancy

Incepted in 2008, Channel Public Relations Consultancy (CPRC) has its head office in New Delhi and supports its clients in more than 200 cities PAN India. Through our innovative integrated communication approach (environment scanning, research & analytics, perception mapping, strategic image output, media relations & advocacy, crisis communication, media innovations, industry & government relations & advocacy, digital online platforms and value added services) we strategically meet the business objectives of clients. CPRC has worked with more than 100 clients at both retainer and project level across sectors in it’s over a decade old practice.

CPRC for its Indian DNA has essentially been a preferred partner for many clients including several multinational companies for very strong understanding of Indian market. With team members from every pertinent field of communication including journalism, creative production, activation and promotion, public affairs and public relations CPRC offers a unique blend and fusion of services to drive authentic word of mouth for its clients.

CPRC positions itself as a hybrid agency that drives authentic ‘Word of Mouth’. We are truly a Marketing 3.0 agency that helps clients amplify marketing and brand messages.

We Practice Marketing 3.0

We are in an age of participation and collaborative marketing

  • Traditional media has become more dynamic in content marketing
  • People create new ideas and connect with/influence each other via social media
  • People trust endorsements more than promotions
  • Recession has shaken the core values of consumers: From ‘Wants’ to ‘Needs’
  • Competition from unorthodox and unexpected places

Those companies that will adopt marketing 3.0 will have an edge because they will be able to combine a quality product/service with a mission imbued with positive values.

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