Navigating the Age of Digital Illusions: PR’s New Challenge & 5 Strategies to Elevate Brand Trust
Imagine scrolling through your feed and stumbling upon a video of your company’s CEO announcing a major acquisition—except it never happened. Or seeing your favorite celebrity passionately endorsing an energy drink they’ve never tasted (and probably never would). We’ve already seen stars promoting tobacco brands, sugar-loaded energy drinks, and questionable processed foods, despite the known […]